Fitness & Exercise Career Trends of 2019

Here are the top Fitness & Exercise Career Trends of 2019. Use this as a guide to modify or enhance your fitness business practice and keep up with the evolving industry.

• Sustainable Fitness: Sustainability emphasizes training for a healthy lifestyle by being consistent with one’s overall fitness routine versus just going to the gym sporadically. Focus on having your clients feel better every day by improving their mobility and musculature and not just achieving the “maximum results.”
• Competitions: More and more people are signing up for competitions such as triathlons, iron man races, obstacle course races, and more. Help people train for their upcoming events.
• Group Training Sessions: You can also start a team training session where the end result will be to go to a race or event together. People love running clubs or outdoor training groups.
• Competitive Sports:Soccer, baseball, basketball leagues, and more are gaining popularity. People want to build community while also staying fit. Start a local league and get people involved and working out.
• Certified Trainers: Certifications and credibility matter when there is so much competition. People want to work with certified fitness professionals who know what they are talking about because they also have the training to back up their coaching.
• Corporate Fitness: Corporations hire fitness professionals to conduct group fitness classes such as yoga, bootcamps, HIIT classes, and more. Maintain employee wellness through corporate fitness programs.
• Wearable Technology: Incorporating wearable technology that can also talk to one’s smart phone or computer is hot. Everyone wants to see their activity stats. Incorporate technology tools into your practice to keep your clients motivated through the numbers.
• Senior Fitness: Seniors continue to go to gyms. Providing workouts for all levels of fitness is important in order to make modifications so people can get the workout they need without causing an injury.
• Holistic Health: People want an all-around health experience with mind, body, fitness, nutrition, and balance. Incorporating stretching, relaxation/meditation techniques, sleep tips, nutrition guidelines, and exercise can help. If you are not credentialed or experienced in all of these areas, team up with other health professionals to partner with and provide expertise services.
• 30-Minute Workouts: Time is of the essence and people want quick, effective workouts. Workouts such as HIIT (High Intensity Interval Training) can provide short durations of activity with desirable benefits. Consider modifying your training techniques to work within the 30-minute model.

For additional related articles, check out:

5 Fitness Business Challenges and How to Solve Them

10 Ways to Work with Challenging Clients

Insider’s Guide to Being a Successful Personal Trainer

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Sarah Koszyk, MA, RDN, is a Registered Dietitian and Sports Nutritionist specializing in Weight Management and Sports Nutrition for youth and adults. She writes articles for multiple publications, provides customized nutrition coaching, and is a brand spokesperson. She is founder of Family. Food. Fiesta.Connect with her on Facebook, Twitter, Instagram, YouTube, or LinkedIn.