Stay Connected With Your Clients: Newsletter Know-How
Maintaining contact with our clients is very important. One effective way to stay connected and continue marketing your services to your past, present, and future clients is through a newsletter. Newsletters can help your clients stay updated with information regarding your services in addition to the latest news and trends. The newsletter can also remind people you are available, ready to assist, and still present for services. You may even be receiving this article through our newsletter. If you haven’t already signed up for ExerciseJobs.com newsletter, click here and sign up today.
Now that we’ve just marketed ourselves, let’s give you some tips for starting your own newsletter.
#1. Find a website or newsletter provider such as Constant Contact, Vertical Response, iContact, or even a private contractor. Yvette Quantz, LD, RD, CSSD, CLT, owner/founder of Customized Nutrition& Design Services, helps healthcare professionals stay connected to their clients through her economical newsletter designs and content. She actually has a database full of articles and content for people to choose from so that they can send their newsletters efficiently without having to be a writer, researcher, or designer.
#2. Structure your newsletter accordingly. Be consistent and concise with your themes, topics, and layout. Catherine Wohlwend, General Manager of BootCampSF, San Francisco’s oldest and longest running outdoor fitness program, recommends not over saturating clients with too much information. Make the newsletters short, sweet, and informative with both educational content and updates on your services.
#3. Add a link on your website to sign up for your newsletters. This way you also collect email addresses. Quantz advises to start to build your email list and not let a small list dictate when you start your newsletter. Start sending one now and your numbers will continue to grow.
#4. Use proper grammar and punctuation. Wohlwend reinforces the use of spell check. Sloppy writing can lose your desired message to your audience. A well-written, well-punctuated newsletter will increase your expertise as a professional.
#5. Be consistent with your delivery. Quantz informs that people expect to receive your newsletters every 2 weeks or monthly, so make sure to deliver. Wohlwend sends hers out to currently registered members weekly for specialized updates including class times and locations. She sends a larger newsletter to her whole list quarterly.
Are you starting your newsletter now? There’s no time like this time. So focus on this added benefit for your clients to stay connected to you and build your community. People do look forward to the news you bring to them and the value of the newsletter.