Career Resources

Keeping Social Media Personal & Professional: Engage Your Clients

In a previous article, we talked about the Power of Social Media and how to use social media to take your business to the next level. Once you start using social media, it’s important to engage with your clients or potential clients and make conversation. Social media isn’t just about posting ads or marketing material. Social media is about holding conversations with people, enhancing customer relationships, and generating mass exposure.

Big names, such as Jillian Michaels who have over 1.26 million followers on Facebook and receive 200+ “likes” and 200+ comments on one post, are engaging their clients. A good goal is to get at least 1% of your followers to comment or like a post, according to Facebook administrators.

So here are some ways to engage your clients and build online relationships with your followers: 

#1. Ask your audience a question. Find out what your clients want by asking for their opinion. Make the question fun and pertaining to your industry. For example, if you’re a personal trainer, post a question like this: “Burpees: Friend or Foe?” You’ll be surprised at all the feedback you get.

#2. Promote your existing clients’ successes. People love to hear positive stories and successes from others. Share your current clients’ successes by posting about “a-ha” moments or sharing photos or videos of your clients in action.

#3. Listen to your audience. Look at the posts or tweets that get the most feedback. Start to take note of those types of statements and respond back by providing your audience with more.

#4. Network! What better way to use social media than to network. Share someone else’s article on Facebook, re-tweet another person’s tweet, highlight someone else’s success. By sharing other’s work, you can cross-promote and further build relationships with others.

#5. Keep it Fun and Entertaining. People like to socialize and have fun. Not all posts need to be serious. Informative posts can still be good-natured and light-hearted. Laughter is some of the best medicine around and can resonate deeply within.

Remember: social media is about making a long-lasting impression and engaging your audience. Just think about how you would use your winning personality to engage people in real life. So bring that personality to your posts/tweets and people will respond.

Sarah Koszyk is the founder of Family. Food. Fiesta. A family-based wellness program and recipe blog where she also conducts cooking videos with kids and provides families with healthy living tips. She is a Registered Dietitian and Nutrition Coach where she specializes in sports nutrition and adult and pediatric weight management. Connect with her on Facebook, Twitter, Instagram, YouTube, Pinterest, or LinkedIn. Sarah is also in charge of hiring employees and contractors.

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