Career Resources

Boot Camp Bonanza: Finding Fitness In The Outdoors

Boot camps are hot tickets to fantastic & profitable workouts for the masses. Through boot camps, clients can get that extra push from not only the trainers but from their peers, too. Let’s take a look at some of the pros and cons of having an outdoor boot camp.

Benefits Of Banging It Up Outside:
• Jennifer Pattee, owner/founder of Basic Training, San Francisco’s Best Boot Camp according to SF Weekly, 2011, states, “Our business model rocks – low overhead, low operating costs, and a very adaptable approach to service delivery. Plus, technology like cloud computing has made it easy for our staff to share knowledge and documents while working from different places.”
• Jan Alotte, owner/founder of Alotte Fitness, specializing in endurance athletes and weight loss clients, informs that the outdoors are stimulating and refreshing and you can change locations easily. When you use the outdoor environment, you instantly have diversity from the hills, stairs, grass, dirt, and pavement, to switch up the workout and provide clients with a variety of activities.
• Both Alotte & Pattee agreed upon the mental and spiritual benefits of being outside and enjoying the environment. Nature is priceless.

Challenges From The Elements:
• Depending on where you are located, having an outdoor boot camp may be difficult during trying weather conditions such as snow, rain, hail, and wind. Having an alternative plan when the elements arise is a must. Alotte recommends knowing where covered areas are such as a pavilion.
• A lot of people ask Pattee if she has class when it rains. Her trick for weathering the elements? “Waterproof mascara.”

Top Secret Tip To A Successful Boot Camp:
• Cross-promoting and cross-marketing increases future business. Alotte describes how she has increased her personal training clientele from her boot camp clients when they request more individualized care outside of the group setting.
• What makes Basic Training’s program different, explains Pattee, is fun. “Our workouts are tough, but we horse around a lot. Next thing you know, the hour is up, everybody’s laughing, and no one wants to leave. That’s when we know we’ve delivered a perfect class.”

Passion for your line of work is everything. Pattee expresses her love of her job as she states, “I spring out of bed every Monday to start work (usually at 5:00 AM). If you’re happy to be springing anywhere at 5:00 AM on a Monday, that’s pretty amazing.” Alotte gets motivated by her clients’ reaching their “a-ha” moments and increasing their endurance and stamina as time progresses. These factors are what she loves about her job.

Outdoor Boot Camps are a cost-effective, motivating way to increase your clients’ work-out experience while enjoying nature. Is it time to get your boot camp groove on?

Sarah Koszyk is a Registered Dietitian and Nutrition Coach at Eating Free, an online adult weight management program. She also provides in-person nutrition coaching at a private practice, MV Nutrition, in San Francisco, CA, where she specializes in sports nutrition and adult and pediatric weight management. You can follow her on FacebookTwitter, or LinkedIn.

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