Video Marketing: Why You Need A Video & 3 Simple Steps To Make One
Video marketing is growing rapidly in the United States. According to WebDam Solutions, websites that have a video on the landing page have an 86% increase in conversions. Break Media states that video ads make up 35% of total online ad spending. Nielsen claims 147 million Americans watch videos on the internet.
With all the amazing numbers of people watching videos, it’s a must to have one in order to reach thousands of potential customers. Marc D Thompson, VPT of Delray Beach, FL, owner of VirtuFit.net, a virtual personal trainer, gets 90% of his clients online and his videos have helped him obtain his online presence.
How To Make A Quick Video:
Equipment: A simple hand-held video camera or iPhone is all you need. Make sure to have a stand to hold the camera on. Lighting and mini microphones can help, too. Thompson reinforces the need for quality videos to attract clientele.
Promotion: Thompson recommends using key words and megatags to direct people to your video. Providing the public with easily accessible YouTube video catalogs is paramount.
Types of Videos:
Client testimonials: Make a video for your business with client testimonials. Viewers enjoy seeing real people talking about a product/service they got value from. Use this video to connect with people and get them engaged.
Product/Service Demonstrations: Make a video of a quick 5 minute work-out or demonstrate your product in less than 2 minutes. Show your audience what you are capable of providing them and give them a taste of what to expect. People are always looking for quick & effective ways to stay in shape. 46% of people state they search for more information after seeing a video online per Insivia.
Thompson’s top recommendation is to “keep the videos short and informative. Today’s customer needs knowledge and information quickly and easily. Videos should offer this approach to be effective in marketing.” It’s time to go out and start your video production. Make 4-5 quick videos every time you film and then you’ll be able to release the videos through YouTube or Vimeo on a weekly or bi-monthly basis. Happy filming!
Sarah Koszyk is the founder of Family. Food. Fiesta. A family-based wellness program and recipe blog where she also conducts cooking videos with kids. She is a Registered Dietitian and Nutrition Coach at Eating Free, an online adult weight management program. She also provides in-person nutrition coaching at a private practice, MV Nutrition, in San Francisco, CA, where she specializes in sports nutrition and adult and pediatric weight management. You can connect with her on Facebook, Twitter, Pinterest, or LinkedIn.