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Successfully Train Your Employees To Enhance Your Fitness Business

Successfully Train Your Employees To Enhance Your Fitness Business


Your employees and contractors are the face of your company. They may be the first people who come in contact with your customers. They should be enthusiastic, informative, and knowledgeable. Make sure your team emulates what you want them to promote so that they adhere to your company’s mission. ExerciseJobs caught up with three fitness entrepreneurs to get their top tips to successfully train your employees to enhance your fitness business.


“Gyms and fitness studios have long hours and typically, hours that are non-traditional (peak times are before and after a standard 9 to 5 work day). Couple that with a constantly rotating staff, and you can easily end up with undertrained, overworked shuffling staff. That being said, I can’t stress the importance of having at least two managers. Make sure your managers feel well taken care of and well compensated so that they’re not overworked and can actually provide proper training to their team. You don’t want to end up with a constantly overturning staff with low morale.”

Corinne Dobbas, MS, RD, RYT, founder & CEO of Corinne Dobbas, dietitian, life coach, and former fitness studio manager.


“When working with independent contractors it is always important to make sure you have the following things lined up:

  1. Do they have liability insurance
  2. Are they promoting their services via social media or have a marketing plan
  3. Do they have a website, yelp page, business cards
  4. Does this person understand they are a business – even if they work for a gym or a small private fitness studio they need to conduct themselves as a small business and do they understand and have what it takes to be the CEO of their practice?
  5. If a person can’t set themselves up this way and isn’t comfortable with sales, marketing, and training, they aren’t the type of person who will be successful as an independent contractor.”

Jill Harris, Owner of Informed Body, Creator of FitSprings


1) Create a relationship and connect. Would you like to be friends with the person? What is their energy like? Do they uplift you and vice versa? How do they make you feel? Chances are how they make you feel is how they will make others interfacing with your brand feel.

2) Ask them for some type of homework. Assessment, interview, videos, references. This shows you initiative, willingness, and meeting deadlines.

3) Lay out the training process up front. How long is it? One week? One Month? Three months? What is involved? Have you laid out courses? Screencasts? Workflows? What homework? What will be required of them? Invest the time upfront to develop your clarity and leadership for your team.”

Katrina Julia, MBA, CPA, Create a Life + Business You Love, Creator of FIT Life Creation


For additional related articles, check out:

Top 5 Tips to Start Your Own Gym
New Year, New Beginnings: 5 Tips for Annual Business Success
Expert Secrets to Make Your Fitness Business a Success

Sarah Koszyk is the founder of Family. Food. Fiesta. A family-based wellness program and recipe blog where she also conducts cooking videos with kids and provides families with healthy living tips. She is a Registered Dietitian and Nutrition Coach where she specializes in sports nutrition and adult and pediatric weight management. Connect with her on Facebook, Twitter, Instagram, YouTube, Pinterest, or LinkedIn. Sarah is also in charge of hiring employees and contractors.

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