Diversify Your Marketing Skills To Get and Maintain Clientele
First of all, marketing is necessary to increase your business volume. Second of all, marketing is necessary to maintain your clientele and business volume. You need to always be productive with your marketing for there will always be someone new on the block or a new trend popping up that can take business away from you. In order to stay on top of your marketing game, it is important to have a plan that is diverse so all of your bases are loaded and productive.
Definitely focus on both establishing relationships with other referral sources and maintaining those relationships with the existing referral sources so that people continue to refer clients to you. By making yourself known by all, you will have your hands in multiple areas to diversify your marketing and keeping your name present. The strongest referrals we have come from word-of-mouth referrals.
Here are some tips for your marketing productivity plan:
- Schedule weekly time in your calendar for your marketing. Give yourself 2-4 hours each week to connect with others.
- Have a specific plan of action by setting 3 marketing goals each week. Is the goal to connect with a new referral source? Is the goal to re-connect with old clients or previous referral sources? Is the goal to set up a marketing promotion for your company? Is the goal to establish a new internet business guide such as Yelp or Citysearch? Is the goal to establish an online presence through social media?
- Diversify your action plan. Focus on multiple forms of marketing and do not just place all your eggs in one basket. Different forms include making new referral connections, staying present with old connections, scheduling new presentations with new or existing organizations/corporations, being a guest blogger, updating your social media pages and staying engaged with those, updating your online presence, and much, much more. Make sure you do a little bit of each of these every month to stay on top of your game.
- Know your competition. Periodically Google the services you perform and see what pops up first. Are you on the first page at the top of the list? Who is below you? When you use other business searches such as Yelp, who shows up? By being aware of what is around you, you can strategize better by offering something unique that the others do not offer.
- Stay present! Make sure to re-visit your old referral sources and periodically let people know you exist. Even after you cross off the networking group you visited in January on your marketing to-do list, you want to go back again to stay present. Making connections with people is not just a one-time gig. Continuous reminders that you are there is necessary to maintain the relationships you’ve built with your communities.
Marketing does take time and effort and the effort pays off. Be engaged, consistent, diverse, and relevant with your marketing strategies and you will increase your client load and maintain long-term, devoted customers and referral sources.
Sarah Koszyk is a Registered Dietitian and Nutrition Coach at Eating Free, an online adult weight management program. She also provides in-person nutrition coaching at a private practice, MV Nutrition, in San Francisco, CA, where she specializes in sports nutrition and adult and pediatric weight management.