Top 5 Tips To Start Your Own Gym
Are you ready to take the leap and start your own gym? Owning your own gym allows fitness professionals and certified personal trainers the freedom to be their own boss and train people with their preferred philosophy. Owning a gym not only takes drive and determination, but it also takes proper planning. Here are 5 necessary tips to take in order to start your own dream gym.
Tip #1: Research the Existing Market. Billy Polson, owner/co-founder of Diakadi Fitness in San Francisco, recommends looking to see what is currently available in your area and which gyms are successful. Visit various gyms to see what is hot and what is not. Figure out where you want your gym to be and determine what could set you apart from the already existing gyms.
Tip #2: Have Passion. Jason Laricchia, owner of Surfset in Las Vegas, states you need to be hands on and have passion for what you do. You get to witness first hand people’s transformations and it feels good to know you helped them get there. But you have to work most days (even if feeling under the weather) because people depend on you, so having passion is necessary to keep you going strong.
Tip #3: Make a Business Plan. Having a clear vision is necessary in order to determine what type of gym you want to have, where you want your gym to be, if you want your trainers to be independent versus staff trainers, and more. Polson recognized the need for a gym which provided all the benefits of a large gym membership but with a focus on educated personal trainers and their clients at Diakadi Fitness. Laricchia found a need for fitness programs using surfboard equipment at Surfset. Both structured their business plans after these niches.
Tip #4: Find Funding. Starting a gym is very expensive. Find money by finding investors, getting small business loans, or investing your own money. Having a solid business plan will help you get the necessary loans and investors you need.
Tip #5: Get Equipment. Based on your business plan and what type of gym you will have, purchase the right equipment you need. Pay attention to cost, new technologies, and equipment maintenance. You can start out minimal and always work your way up what you need based on all the factors.
Starting a gym can be overwhelming. Polson is tremendously thankful for his partner, Mike, who helps with ideas, concepts, and workload. Laricchia’s passion, drive, and client’s successes help motivate him to keep on working hard and owning his successful gym with his partner, Jason Santiago. To sum it up: research your area, build your business plan, find your niche, find funding, purchase equipment, and keep the passion running strong and you will own a successful gym.
Sarah Koszyk is a Registered Dietitian and Nutrition Coach at Eating Free, an online adult weight management program. She also provides in-person nutrition coaching at a private practice, MV Nutrition, in San Francisco, CA, where she specializes in sports nutrition and adult and pediatric weight management. She is the founder of Family. Food. Fiesta. a family-based wellness program and blog. Connect with Sarah on Facebook, Twitter, or LinkedIn.