The Power Of Personal Branding: How You Can Brand Yourself
When you see the swoosh, you think of Nike. When people see Oprah, they think power, success, and belief. A brand provides an emotional and rational relationship with the product or company. For example, people choose to buy Nike because they believe they will “just do it” and succeed in achieving their fitness goal. Others follow Oprah and devotedly buy her recommended products and books. These companies have built a relationship and a belief through their branding.
Brands are not just symbols, logos, slogans, or spokespeople. Brands are attitudes, feelings, beliefs, and promises that the companies make to their clients to sum up what the company stands for and what it has to offer the world. Basically, a brand equals trust. Therefore, building a solid brand will grow a strong following, reputation, and trust with your clients.
You can start to brand yourself now by showing people who you are and what you stand for. Begin to convey your message to the audience through these 5 simple personal branding tips.
#1. Likeability. If no one likes your brand or your company, you won’t go far. Dr. Thomas Karam, faculty member and developer of the “Personal Branding” class at Louisiana State University and author of “The Business of Marketing and Sports Handbook,” explains that the number one goal for branding is to express a sense of likeability so that people start to trust your brand and want to follow or buy your products and services.
#2. No Competition. Yvette Quantz, RDN, CSSD, LDN, branding expert and owner of Customized Nutrition Newsletters and Food Therapy, LLC, emphasizes following your passion and being authentic and true to yourself. Forget about the competition and don’t let yourself get into a comparison frenzy worrying about what other companies are doing or if they are “doing it better.” Focus on the work you do. Belief in your products/services will sell your brand. Evolve as your business and market evolves. Don’t be led by your competition, instead let your target marketing/consumers be your guide.
#3. Set Your Default Look. Dr. Karam advises to focus on your resting face, your default look, so you are inviting, confident, and have the right expression. Dr. Karam states that 55% of what others see first is the visual impression from one’s facial expressions. If you can master your default look, you’re off to a good start with getting people to believe and trust you.
#4. Focus on Your Vocal Tone. Dr. Karam notes that the way you say things will establish your expertise and bring confidence into what you are telling the world. Having the right vocal tone when speaking is necessary to establish your brand and how you project yourself to the world.
#5. Become the Expert. Quantz instructs to build one’s brand, you have to show others you are the expert go-to in that field. You can establish yourself as the expert through speaking, teaching, continuing education, videos, writing, and more. The more you put yourself out there on social media, blogs, interviews, newsletters, etc, the better platform you will build to let everyone know what you stand for and represent.
Remember, you represent and shape your brand. So what is your default look telling us about you?