There’s An App For That: Expand Your Services
Smart phones are many people’s livelihood when it comes to calendars, communication (whether it be social media-related, email, or texting/calling people), news, games, books, and much, much more. With Apple boasting more than 25 billion App downloads as of March 2012, mobile apps have become a common way to use various applications and websites in a user-friendly manner. Therefore, incorporating a product or service through an app may be something to consider when appealing to your clients’ mobile lifestyles.
When searching for apps on an iPhone and typing in “Health,” currently, 6,718 apps appear. Type in the word “Fitness” and you’ll get 5,010 apps to choose from. With all the abundance, what are the apps used for and how can they be incorporated into your practice to assist with your clients’ success?
One primary importance for having an app is additional support. If you are a personal trainer, the apps can provide exercises for your client to do when they are not with you (such as during travel). The client can also use an app for monitoring food intake. The list is endless.
There are 4 steps to take to develop your own customized app:
#1. Have an Idea/Product: What do you want to sell or promote? Do you want an app for exercise input, to download videos for your clients, to provide fitness tips, or to show proper form when exercising? Figure out what your goal is.
#2. Research What Is Already Out There: Use your own Smartphone and the apps you have can assist with determining what is easy to perform versus not so functional. See how you can enhance what is currently available in your field.
#3. Get Creative and Brand Yourself: Now that you have your idea or product, what is the special niche that will set you apart from other apps already available? Brand your product and develop your unique component. For example, does your app have a cool logo? Is it user-friendly? Does it get the message across that you want to send?
#4. Hire a Professional:You will need expertise to develop an app. Hire a professional to make your product functional and marketable. OR you can customize a program within an already existing app, such as PumpOne, which can decrease your cost of building your own app while still providing personalization.
The downside to developing an app is that it can be costly (some developers can charge up to $10,000). You also have to ask yourself if you will charge people for the app or make it free since there are so many free apps available. Ask yourself why a client would pay for your app and go from there. The positive to having an app is that you can reach the masses and move beyond just your local community. You can become national. With our Smartphone’s being with us at all times, an app for that may be the way of the future. So what app-roach do you want to take?