Career Resources

5 Benefits Of Hosting A Podcast & 4 Simple Steps To Make One


5 Benefits Of Hosting A Podcast & 4 Simple Steps To Make One


Podcasts have been sweeping the nation in the fitness industry. Currently, about 40% of Americans listen to podcasts and that number is supposed to double by 2015, according to the Annual Report on American Journalism. For those of you who have not heard of a podcast, a podcast is a type of digital media (like an audio show) available on the internet for downloading to your smart phone, computer, iPad, etc. With so many people listening to these shows, podcasts can be a fantastic form of marketing your expertise, products, and services to the masses. Listed below are five benefits of hosting a podcast and a quick guide on how to conduct a podcast.


#1. Affordable. Podcasts are low in cost when it comes to marketing because you don’t need postage, printing, and paper to communicate. Recording equipment can be found for less than $100.


#2. Time Efficient. You can save time by recording a few podcasts at once and releasing them at different dates.


#3. Mass Marketing. Because so many people listen to podcasts, you can reach millions of people by placing specific tags on your podcast for people to search and find you.


#4. Personalization. Podcasts allow your personality to shine. People can hear you talk. Hear the inflections in your voice. Get to know your personality. People connect with people. By listening to you, your audience can get to know you and gain trust in your knowledge.


#5. Establish Your Expertise. Through your podcast, you can affirm your expertise in your field. Present yourself as the go-to person for your niche.


Simple steps to make a Podcast:

#1. Buy equipment. Get a good microphone to record your podcast through your computer or digital media. Headset microphones can sometimes have handling noise, so find a microphone that works for you.


#2. Plan & Prepare. Think about your topic and find a good subject to discuss. Set a time frame for your talk. Make a script. The script should be loosely written and consist of bullet points containing the main points you want to cover.


#3. Be Consistent. Make a schedule of how often you want to air your podcasts and stick with it so your listeners know when to expect the next episode. Advertise your next topic at each podcast.


#4. Post Your Podcast. Use a free server or pay a yearly/month-to-month host and upload your podcast. Next, promote your podcast through your social media forums. You’ll also receive an RSS code which you can give to iTunes for downloading from their store in order to reach even more viewers.


What’s stopping you from making your own podcast and reaching millions of listeners today!?

sarah koszyk, RD

Sarah Koszyk is the founder of Family. Food. Fiesta. A family-based wellness program and recipe blog where she also conducts cooking videos with kids and provides families with healthy living tips. She is a Registered Dietitian and Nutrition Coach where she specializes in sports nutrition and adult and pediatric weight management. Connect with her on Facebook, Twitter, Instagram, YouTube, Pinterest, or LinkedIn. Sarah is also in charge of hiring employees and contractors.

Linked In