How To Set Your Personal Training Rates
Personal Training is a business. Not only do you have to have a passion for what you do and be good at it, you also need a smart, business-like approach so that you competitively charge for your services. By charging the right amount for your services, you are also increasing the value of your worth and reinforcing your expertise. This article focuses on how to set your personal training rates.
Do Your Market Research. Aaron Dence, certified Exercise Physiologist and owner of Trainer San Francisco, advises to find out what your competitors are charging and then weigh your service offerings against the information you gather to help initially set your personal training rates. Dustin Eastment, NASM-CPT, CHEK Exercise Coach, EMT-B, Instagram: @dustin.eastment, and founder of DE Personal Training, agrees with Dence and adds to “also ask your colleagues what they charge. This will provide you with a general idea of price range and what types of services they are offering in your area.”
Determine What Is Your Personal Goal. Eastment recommends “getting more specific by asking yourself questions such as: How much do you want to make in a year/month/week? What’s your experience? Who is your target audience? What’s your value?” By asking yourself questions, you’ll have a better idea of what you want to achieve and accomplish with your business after seeing what the local competition has to offer.
Packages or Individual Sessions? Dence’s company generally sells packages and programs. “However, we are flexible with new clients and offer individual sessions to give people an opportunity to experience a few sessions before selecting one of our transformational personal training packages,” explains Dence. So there is flexibility involved. Packages tend to be the preferred way to go, but flexibility gives the client an opportunity to work with the trainer without any pressure.
Discounts? Eastment suggests not to do a discount. Instead, he proposes “to provide one’s clients with options and offer different hourly rates depending on how often they want to train. For example, 1x/week will be a higher hourly rate versus 3x/week. Also offer payment plans for premium packages that integrate licensed practitioners. I’m firm with my rates because I believe in my value but strategically provide clients with options to create choice without having to devalue my time and services.”
Bottom line is do not sell yourself short. Know your worth. Know your value. Know your competitive market. Your clients will continue to come back to you because of who you are, what you stand for, and the services you offer them.