Using Social Media To Find Your Dream Fitness Job
Research states that 30% of LinkedIn users, 60% of Twitter users, and 95% of Facebook users log into their accounts every day, according to Social Media Today. Fifty-six percent of American adults use a smartphone of some kind in 2013, according to Pew Research Center. With these statistics growing in numbers daily, using social media to connect with others is now a common way of life. So why not use social media to find your dream job? Social media allows you to network to the masses while showing people who you are and defining your skills, values, and personal brand.
Tips to use social media to find your dream fitness job:
Tip #1: Define Who You Are: Set up your account according to how you want promote yourself and establish yourself as the expert in that field. Are you a personal trainer? A physical therapist? A masseuse? Whatever industry you want to go into, set your profile up to reflect your expertise and knowledge. Establish your brand identity.
Tip #2: Stay Professional: Maintain a level of professionalism in your social media interactions. Refrain from posting or commenting that could potentially harm your possibility of getting a job. Employers do look at past comments/interactions. Only post what you would tell directly to a potential boss or client.
Tip #3: Build Your Community: Social media is about being social. Join groups on LinkedIn and participate in discussions or like comments. Grow your followers on Twitter and follow people in your industry of choice. Make sure to retweet or comment on others’ tweets. Use Facebook to connect with businesses and LIKE them. Building a community is important to gain more clout. Connect with people in your industry who are more influential than you. Engage with them. You can learn from them while building a relationship.
Tip #4: Stay Active: As the statistics above state, it’s important to log in to your accounts daily or weekly to stay active. A stagnant account is viewed negatively by employers and fellow users. Stay engaged and be social.
Start small and pick one form of social media you would like to focus on to find your job. Take 1-2 months to build your profile, build your network, and be consistent with your interactions with others before adding in another social media site. I’ve found all of my jobs through social media. The web is worldwide. Are you ready to join?