8 Ways to Persuasively Sell Your Fitness Services
Selling your services is important but you don’t want to seem pushy or ingenuine during the sales pitch. One needs to find the right balance of being honest and passionate about what they have to offer others while also not sounding aggressive. Here are 8 ways to persuasively sell your fitness services while staying genuine and real.
1. Listening to others can result in hearing what their needs and desires are. Once you know what they are looking for, you can mold your services to fit their needs.
2. Provide Solutions. How will your products/services solve the peoples’ problems? Let people know what you can do for them, how you can make their lives easier, and how they will benefit.
3. Be Yourself. You will attract certain people based on your personality. Let that shine through.
4. Treat Everyone Like a Friend. Treating your customers/clients like friends will make people feel special and loved. People like feeling like they are appreciated, wanted, and part of a community.
5. Special Offers. Offer deals such as “friends and family exclusive offers” or invite people to participate in “exclusive, privileged opportunities.”
6. Share Secrets. Letting people know you are about to share your professional or personal secrets with them can entice them to want to learn more.
7. Tell Stories. Stories help to sell the product or service by providing examples of other people who have used your services to meet their needs. Stories can also help people relate to you by hearing your passion or struggles behind the products/services you have to offer and how you persevered and became successful with the help of these products/services.
8. Walk Away. Know when to walk away and not focus on the sale. Sometimes, people will not be interested the first time around. Build a relationship. Stay in touch. Maybe a few months or years down the road, they will be in need of what you have to offer. Until then, just keep the relationship going with no strings attached.
Remember, people do not want to feel as though they are hearing a used car sales pitch. Start the conversation by getting to know them and who they are. Then, customize your services/products to meet their needs.
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Sarah Koszyk is the founder of Family. Food. Fiesta. A family-based wellness program and recipe blog where she also conducts cooking videos with kids and provides families with healthy living tips. She is a Registered Dietitian and Nutrition Coach where she specializes in sports nutrition and adult and pediatric weight management. Connect with her on Facebook, Twitter, Instagram, YouTube, Pinterest, or LinkedIn. Sarah is also in charge of hiring employees and contractors.