5 Fitness Business Marketing Tips From Successful Entrepreneurs
“Make your marketing so useful, people pay you for it.” ~ Jay Baer, marketing and social media guru and author of five New York Times best-selling books.
Your business’ success lies within its marketing. A strong marketing plan will take your business to the next level and easily sell your products and services. Through the right marketing channels, people will know what you have to offer and be interested in it. Here are 5 best marketing tips for your fitness business from successful fitness entrepreneurs.
1. Know your audience and your niche. “Once you know your niche, you’ll be able to get yourself in front of potential clients more often. Market yourself in the areas where they are. Whether it’s in-person or online, you need to go to where your target audience is,” informs Lauren Manganiello, MS, RD, CDN, ACE-CPT, Owner of Lauren Manganiello Nutrition & Fitness. Twitter: @manganiello_rd.
2. Always be on. “No website, business card, or grand marketing plan will generate more interest, leads, and dollars than being ‘on’ when you’re off-duty. Be willing to lend your expertise on the gym floor, cultivate relationships with trainers who may have different areas of specialization than yours, appear approachable, and SMILE. That last bit is your most valuable tool. And it doesn’t cost you a dime,” explains Nicole Rodriguez, RDN, NASM-CPT, founder of Enjoy Food. Enjoy Life. Twitter: @NRodriguezRDN.
3. Do a good job. “My number one marketing tip comes from Jon Goodman of, The Personal Training Development Center, ‘do a great job and make sure everyone knows about it.’ Make sure you are well educated (always keep learning), and provide sound, effective sessions for your clients so that they see results and achieve their goals. When your clients are really happy with your services, they will want to refer others. Make sure you tell them you offer a referral discount or other incentive,” recommends Gabbi Berkow, MA, RD, CDN, CPT, NASM, certified Pilates Instructor, founder of Gabbi Berkow. Twitter: @gabbiberkow.
4. “Network with other fitness professionals, doctors, dietitians, and healthcare professionals so that they can refer clients to you for exercise services,” advises Berkow. Having two to three strong referral sources can bring in many new clients.
5. Use social media. Pick one to two platforms and begin to engage people to build a community. Use social media to sell services, notify people of discounts or special deals, provide informative content, and increase awareness of your brand and mission. Be consistent with your posts and set a daily schedule to respond to your followers.
The right marketing efforts will grow your business.
Quick Tip: Devote two to five hours weekly to marketing endeavors. Establish a weekly, monthly, and yearly plan of where you want to take your business and how you want to get there. Each week, during the allotted marketing time frames, perform the designated tasks to move you toward your goals.
For additional related articles, check out:
5 Tips to Grow Your Fitness Business